Personal branding photos are unique in the sense that they can be customized according to the needs of your business and your personality. However, not all brands' photos are created equal.
Hiring a professional photographer for your personal branding photos is a commercial investment in your business. Yes, you do want to look your best, but this isn’t your usual glamour shoot. These photos are meant to tell your brand’s story and sell your strengths.
If you’re still planning your personal brand photography session, here are a few must-haves.
Specific Goals
Having a goal for your shoot is a must-have before you even start searching for a photographer. Where will your images be used? What kind of story do you want to tell? If possible, hire a photographer once you start designing your website and marketing materials. This way, your designer can guide you on the types and number of unique shots you’ll need.
A Brand-Appropriate Location
There are so many options to consider when you first start searching for a location for your shoot but if it doesn’t match your brand style, the photos won’t have the effect you’re hoping for. If you’re not sure about locations that would match your style, speak to your photographer about suggestions.
A Shot List
It doesn’t matter how many photos are included in your session, it’s always best to come prepared by creating a shot list. What types of photos do you want to take to tell your brand story? The more specific you are, the better your photographer can tell your story. Don’t forget to get a few suggestions from your photographer once you explain your vision to them.
Clothing That Makes You Feel Your Best
There are a lot of routes you can take with your photoshoot outfit but ultimately, you need to wear whatever makes you look and feel great. Style is so subjective, so it’s difficult to give specific suggestions. Naturally, just make sure that your outfit portrays the right image and that you stick to your brand palette.
Interesting Props
Props can really make a personal branding shoot much more fun and interesting. Choose props that add to your brand’s story and speak to your unique personality. You want to use props that help you stand out from the crowd but won’t take the attention away from you in a shot.
By being more prepared and organized for your personal branding photoshoot, you can make the most of your investment.