Your personal brand is what you’re all about. But before you start marketing it, it’s important to make sure your brand is ticking all the right boxes. A powerful personal brand has some very specific characteristics – does your personal brand hit the mark?
Trait 1: Your Story
Storytelling is an integral part of communicating effectively and your personal brand shouldn’t be any different. Your brand story should consist of the obstacles you’ve overcome and what you’ve accomplished to date.
Don’t think you have a story? Think again.
Your story shouldn’t be what you think others want to hear. It should be an authentic tale that’s unique to you. What is it about your story that ignites a fire in you?
Trait 2: Your Expertise
A robust personal brand should also position you as an expert in your chosen field. What are you skilled at and what could others learn from you? How long have you been doing what you do? Your personal brand should on both your expertise and overall experience.
Trait 3: Your USP
Why would someone hire you or want to work with you? Your unique selling point (USP) is what you bring to the table – it’s what makes you different from the rest. How do you benefit the people you partner with?
Your USP should be an integral part of your brand statement and your brand in general. If you haven’t already, spend time crafting your USP and don’t forget to make it memorable.
Trait 4: Your Mission
Lastly, any powerful personal brand has a mission behind it. Your mission should not only inspire you but resonate with your target audience too. Your mission is what will keep your professional circle intrigued and loyal.
Your personal brand’s mission is also a great starting point for content development if you’re feeling uninspired.
Now that you understand the traits that make for a more impactful personal brand, how will you strengthen yours?