Attracting more clients and standing out in your chosen sector requires you to position yourself correctly, which is why personal branding has become a hot talking point for professionals everywhere. Visuals are a core part of any successful and memorable personal brand, but if you’ve never scheduled a professional photo session before, you may need some more information. Here are a few key things you should know about personal branding photography.
It’s More Fun Than You Might Be Imagining
When people think about posing in front of a camera, flashbacks of yearbook photos might spring to mind. Personal branding photo sessions are not like this. They’re designed to be fun and engaging because that’s how your photographer gets your personality to shine through in your images.
Your Photographer Is There to Help You
If the thought of picking a location, props, and an outfit is feeling a bit overwhelming, know that you don’t have to go it alone. While there will be some planning required from your side since this is your brand, your photographer is there to help you out with ideas and inspiration if you need it.
It’s Inspiring!
Because a personal branding session encourages you to take a deep dive into who you are now, what you stand for, and what your goals are, the shoot actually ends up being inspiring. It’s the perfect opportunity to reinvent yourself if you want to.
You Don’t Need to Know How to Pose
You absolutely don’t need to know how to pose in front of a camera for a personal branding shoot to be successful. Once your photographer has a good idea of what you want to achieve, they will guide you every step of the way on the day. This is also why it’s so important to choose a photographer you connect with and feel comfortable with.
Here are 3 types of outfits to consider for your photo session.
Along with considering aspects such as your brand aesthetic, target audience, and where you plan to use your images, you also need to decide on the actual outfit.
Overall, your outfit should fit you well and make you feel both comfortable and confident.
1.     The Everyday
What do you usually wear to work on a daily basis? The outfits that celebrate your personal style. This is one type of outfit that works really well for a personal branding shoot because it’s authentic – it’s you! The everyday outfit is not the pajamas you work in at home but not business causal either. It’s that perfect middle ground.
2.     The Comfortable Casual
Is your brand more casual than business as usual? Planning to shoot at home where you’re most comfortable? A well- thought-out, casual outfit that’s also comfortable will sell your brand well. This type of outfit is ideal if you want to humanize your brand as much as possible.
3.     The Formal Affair
The final outfit type to consider for your personal branding session is one that’s a little dressier than what you would usually wear. Think of this as something you would wear to an interview or on stage during a motivational talk. If you choose to go more formal, just know that you can still add fun touches that speak to your personality such as a necklace or eye-catching shoes.
