There are currently over 1.2 billion Instagram users across the globe, giving you ample opportunities to connect with potential clients. However, if you’re not using all the features that Instagram has to offer, you’re potentially losing out on a lot of new followers and business.
Here are some tips on how you can take full advantage of Instagram and use it as an effective personal branding tool.
- Complete Your Bio in Full
Your Instagram bio should have as much information as possible, including a professional profile picture, your name and location, keywords that identify what you do, a call to action, and a link to your website.
- Have a Selection of Professional Photos
Your Instagram profile is one of the best places for people to really get to know you in a visual way. If you haven’t already, now is the time to schedule a professional personal branding shoot that includes a variety of photos. Change up the photos you post to give your audience a variety of insights into your brand. This could be photos of you working, product images, and photos of your passions, hobbies, and family.
- Take Advantage of Keywords
Today, social media platforms work very much like search engines, which is why it helps to include keywords in as much copy as possible, including your bio and your captions. This will make it that much easier for the right audience to find your profile.
- Choose a Good Username
Your Instagram handle is one of the first things a potential follower will see, so give it some proper thought. Using your name is a good start, but if you can put a fun, memorable spin on it, even better! You can also find a way to include your title if possible.
- Tell Them Why
Make the most of your bio by giving people your ‘why’. Basically, you want to give people an idea of what’s in it for them should they choose to follow you. Don’t forget a strong call to action to encourage people to get in touch.
- Give Them a Preview
Lastly, you want to use Instagram’s highlights feature. This way, people can see what type of content they can expect from you without having to scroll through all your photos right away. It also gives a view of the stories you’ve posted in the past.
With these tips, you can make Instagram a far more effective personal branding marketing tool now and in the future.
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