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Personal Brand Photoshoots 101: The Don’ts

Updated: Oct 23, 2023

Entrepreneurs and influencers looking to cement their personal brands would be wise to invest in a professional branding photo session. However, if you want to end up with the photos you’re hoping for, photos that will attract your ideal audience, there are a few common mistakes you need to avoid.

· Don’t Forget to Prepare. Showing up with a new haircut is not enough to ensure your personal branding session goes smoothly. It’s essential to prepare by outlining your goals for the session and discussing your brand’s story with your photographer. This is what will help guide everything else, including your outfits and haircut.

· Don’t Wear What You Think Your Audience Will Like. If you want to end up with authentic photos, you need to stay true to who you are – this includes your clothing. If you’re a vibrant person known for your unique personality, don’t show up in a boring blazer. The story you tell online should fit in with your images or you’ll end up with a brand mismatch that reduces trust. Just make sure that your clothing fits you well and doesn’t take the attention away from the main subject – you.

· Don’t Feel Obliged to Follow Trends. You may have found a lot of personal branding inspiration in the lead-up to your session. However, this doesn’t mean you need to do what everyone else is doing. Speak to your photographer about your unique vision and brainstorm visuals that truly represent your personal brand.

· Don’t Skip Hair and Makeup. You may not want to spend money on professional hair and makeup for your shoot, but don’t skip it entirely. Your photographer should only have to do some minimal editing, so show up with styled hair and some basic makeup. If you do have some additional budget, investing in a professional to assist with your hair and makeup is well worth it.

· Don’t Take Yourself Too Seriously. Yes, a personal branding shoot is linked to your business and career, but you can still have fun with it. Plus, you want your unique personality and quirks to shine through in your images, so don’t take yourself too seriously.

By following these basic guidelines, you can look forward to a memorable shoot and leave with the personal branding visuals you were hoping for.

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