When you work in the realty space, your image is everything. How you present yourself to potential clients can either encourage them to do business with you or drive them away. For this reason, it’s essential to work with a professional personal branding photographer. If the concept of personal branding photos is a bit foreign to you, these guidelines will help.
Personal Branding Photos Explained
In essence, your personal branding photos are your promotional photos with a touch of personality. Instead of taking basic headshots, you are also adding in the things that make you stand out in the realty sector. Perhaps you are known for the types of homes you sell or the fact that you’re always up for a laugh, making business less serious – these are the aspects you would highlight in personal branding photos.
Why Invest in Personal Branding Photos as a Realtor
If there’s one thing that realtors know, it’s that they need to stand out to thrive in a competitive market. The more consistent you are with your marketing and the more memorable you are, the more likely you are to stay top of mind among potential customers. Authentic personal branding photos help you build trust in your market, while also showcasing your professionalism and credibility. What’s more, having a great set of images to work with will help you feel more confident.
How to Make the Most of Your Personal Branding Photos
Once you get your photos back from your photographer, here are some of the ways that you can make the most of them.
1. Create a cohesive online image. Now that you have your new photos, update them across all the online platforms your realty brand is present on. By building a consistent image, people are more likely to recognize you and think about you should they need your services.
2. Add them to printed materials. If you haven’t updated your printed marketing in a while, now is the perfect time to do so. Professional images that are filled with personality are instantly more memorable, so use them to your advantage.
3. Create content. If you regularly post on social media and write opinion pieces, use your branding images to bring this content to life. You can even plan some content out for the year based on the photos you took. This type of content is why it helps to also take photos that aren’t just headshots during your shoot. Think houses, architectural interest, props such as notebooks, or anything that incorporates your realty brand’s colors.
Now that you have a better idea of why personal branding photos are important for realtors, you can start your search for the right photographer. That's where we come in. Docha Photography is here to give you guidance and get the results you are looking for.
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